To convey the spirited and progressive Banana Republic’s fashion vision into seasonal voices. I was responsible for creating visual work that reflect the brand identity and aligning it to its marketing strategy for its promotional channels, presenting the latest products and the company’s vision to the audience.
Although all designed for the same brand, each of them has different communication goals due to different purposes. Men’s and women’s designs are always differentiated but kept related. As the campaigns are running on different digital platforms, design is done in adaptive and flexible forms for different sizes. Animation is applied if it helps communicate more effectively.