Objective

To increase the visibility of the activities organized by Levi’s for customers to participate and the channels for supporting multiple social voices.

Solution

Design solutions are made with audience's social participation in mind. Communication is not only about conveying the present message, but also their future value and impact.

Role

Working closely with the Levi’s team to turn their materials into website editorials and social media messages in the most informative and engaging way. Based on all the images and videos footage they have,I created all the static posts and video storyboards and built them out after getting approval from the Levi’s team.