/  Digital + Motion
Digital Story for Dockers
How to define Dockers’s digital voice on social media platforms?


As social media becomes another channel for Dockers to communicate with audiences, how to break through numerous voices and build the connection requires creating the right digital message on the platform.


In order to bridge between the brand and the audience, it needs to have a good understanding of both of them and be able to think from both sides.


Working closely with the Dockers team to turn their campaign style guide and visual system to social media pieces, in both static and motion terms. Based on all the images and videos footage they have, I created all the static posts options and video storyboards and built them out after getting approval from the Dockers team.


Design works at

Iron Creative