Objective

As social media becomes another channel for Dockers to communicate with audiences, how to break through numerous voices and build the connection requires creating the right digital message on the platform.

Solution

In order to bridge between the brand and the audience, it needs to have a good understanding of both of them and be able to think from both sides.

Role

Working closely with the Dockers team to turn their campaign style guide and visual system to social media pieces, in both static and motion terms. Based on all the images and videos footage they have, I created all the static posts options and video storyboards and built them out after getting approval from the Dockers team.