/  Type Experiment
Plant Physiology
Is it possible to bring abstract scientific knowledge into a simple digital platform?


Design an iPad brochure for a scientific topic by researching the topic in depth and turning the findings into writing, images and illustrations.

I am interested in the inner life of plants, for their organic systems of sustaining themselves and coexisting with the outside world.


I mainly use type to convey the highly organized organic system in plants. That system is subtle but essential, and is beyond the view of human eyes. Its existence is fundamental to our living world.

The effective way to communicate this topic is to use an organic type treatment and blend the type with images. The color palette is unobtrusive.